The Slow Web Movement is a more careful approach to content, and design. It is a less hurried web that shifts away from the Mc Donalds, fast-food approach to content and design we are accustomed to. I would liken the slow web movement to a Craft Web
What is The Craft Web?
The Craft Web is the antithesis of sites like The Verge, ARS Technica, Gawker, and other big-name, brand-blogs. The Craft Web is run by the pixel pushers, the artisans, and nearly everybody who considers themselves avante garde, or otherwise plain-as-day hipsters. The Craft Web is run by people who know the web. They owned Angelfire homepages, and they trade GIFs over IM like others would kisses and hugs.
Web Artisans stress and moan about that 1px offset that could ruin the look of their site. They are against copyblogging which is any article written for the sake of it. They hate content marketing, which is any content used to drive sales, or any content which contains subtle, sponsored links buried in the article. The Craft Web is part of the Slow Web Movement.
An article on London pubs could be the most well-written, insighful, and thourouhgly enjoyable article ever; but if it's drowned by giant RSS buttons, contrived link-bait, and excessive banner ADs, it quickly loses its allure and credibility. That said, the article still has hope if we use the right tools to amend it. As Brad Frost explains in Death to Bullshit, a site's cruft can be purged with things such as Instapaper.
The Craft-Web rallies against the widget-packed sidebar, the soft-popup and otherwise any fancy embellishment that detracts from the message. A page's message is the most important thing about that page. Mc Luhan's the medium is the message sentiment rings doubly true on The Internet. How content is presented can possibly detract from the quality of that content.